Paul Friend Hypnotherapy
Click here to go to the Paul Friend Hypnotherapy page on thebestof Lichfield website (opens in a new window)

Tel:    (01543) 406319

Mob:  (07530) 371497


I am a fully trained & qualified hypnotherapist and am experienced in helping clients achieve rapid & elegant changes in their lives and achieve their goals.  This is done using hypnosis to make the desired changes at an unconscious level.

I believe that every person and problem is unique, so I tailor my approach to the needs of each and every client, drawing on my skills and experience in using a range of techniques to help clients develop their natural strengths by using their own internal resources.

At the clinic I specialise in brief, solution-focused hypnotherapy.  This approach to changing your life is not analytical and does not involve weeks or months of talking about the past, counselling, or analysis.  Instead we focus on solving the problem and use hypnosis to help you get it.  This means that the therapy will always have a well-defined goal.

During consultations, I use Hypnotherapy in conjunction with Neuro Linguistic Programming (NLP), Cognitive Behavioural Therapy (CBT) and other behavioural approaches to look at how you think, and what you do around the problem.


For most problems, treatment only takes between one and three sessions.  Smoking cessation, for example, usually takes just a single session.  Where a longer treatment is required, sessions rarely number more than three to eight.  This is usually in cases where someone seeks ongoing personal development or has multiple issues they wish to deal with.  I will always make it clear in the first session how long the treatment is expected to take and the likely costs.

Whatever your reasons for coming to therapy, I will listen to you confidentially, and offer methods to help you reach your goals.  I’ll also teach you self-hypnosis techniques that you can safely use yourself.

I am always very happy to answer any questions you may have, so if you are unsure about whether your problem can be dealt with by hypnotherapy, please don’t hesitate to get in touch.  Please see the contact page for ways in which you can do this.

Training, Qualifications & Experience

I am a fully trained & qualified hypnotherapist and hold a Diploma in Hypnotherapy (Dip Hyp) from the United Kingdom Hypnotherapy Training College (UKHTC).  Full details of the UKHTC can be found by clicking the banner below:

In addition to the above, I regularly attend training courses, symposia and other events to keep my knowledge, theory and practise up to date.


As a graduate of the United Kingdom Hypnotherapy Training College (UKHTC), I am bound by their code of practice and ethics.  This ensures that you will receive the highest level of professionalism and care.

I have also developed my own code of ethics which builds on the above and sets out in more detail the issues that are important to me in conducting my hypnotherapy practise.

You can find more information on the above on the Ethics page.


I am fully covered by professional indemnity insurance.

Areas covered

I am based in Lichfield, Staffordshire and primarily practise in and around that area.  In certain circumstances I may also able to travel further a field to meet clients.  Please contact me for further details.

Paul Friend Hypnotherapy, Office 5, St. Johns Business Centre,     69 Upper St. John Street, Lichfield, Staffordshire, WS14 9DT Click here to go to the United Kingdom Hypnotherapy Training College / UKHTC website (opens in a new window) Sitemap